Growth Marketer, Lead Generation

📋 Description

• Own end-to-end lead gen strategy across web, email, paid media, Google Ads, and more
• Co-create in-product lead gen, banners, interstitials, and conversion experiences
• Manage marketing stack: website and content platforms, landing pages
• Develop regional, data-driven outreach via district/product signals
• Build usage-based campaigns to drive sales conversations
• SEO and AI-powered visibility for educators/district leaders

🎯 Requirements

• Bachelor's degree required
• 4–7 years in growth marketing, demand gen, or related
• Data/product signals to identify conversion opportunities
• Hands-on with HubSpot or similar MA/CRM; Google Ads, LinkedIn, Reddit
• Experience with Webflow or similar
• Analytics with PostHog/Looker or similar

🎁 Benefits

• Annual salary $105,000–$115,000, commensurate with experience
• Remote-first environment with flexible options
• Health, dental, vision insurance
• HSA & FSA options (Medical/Limited/Dependent Care)
• Life insurance options; legal insurance
• 401(k) with 4% safe-harbor match