Performance and CRM Lead

📋 Description

• Lead nurture strategy and content development for demand gen
• Manage CRM (HubSpot, Salesforce or equivalent) and marketing automation
• Design and maintain lead scoring models and ICPs
• Operate intent data sources and surface in-market accounts
• Own dashboards and attribution linking campaigns to pipeline
• Collaborate with Sales, ABM and field teams remotely

🎯 Requirements

• 5+ years in B2B demand generation, marketing ops or growth roles
• Hands-on CRM and marketing automation experience
• Experience with intent data, enrichment, TALs/ICPs
• Strong analytics: GA4, BI tools, UTM tracking
• Excellent email copywriting and enablement material creation
• Remote/async collaboration skills and AI-assisted content experience

🎁 Benefits

• Remote work with global marketing team
• Opportunity to lead CRM and nurture programs
• Data-driven environment focused on revenue impact