Paid Media Manager

📋 Description

• Launch, manage, and optimize paid campaigns across Google and Meta to improve ROAS.
• Monitor and pace ad spend across budgets, with recommendations for allocation.
• Track campaign health, ROAS, CPA, CPL, conversions, and lead quality.
• Prepare performance reports and dashboards for stakeholders.
• Develop channel plans and expansion opportunities based on data.
• Build and refine audience segments for better reach and conversions.

🎯 Requirements

• At least 3 years of hands-on paid media experience.
• Proven experience managing Google Ads and Meta Ads.
• Strong budgeting experience and campaign optimization skills.
• Proficiency in Google Analytics, Google Tag Manager, and reporting tools.
• Understanding of audience targeting and conversion tracking.
• Clear ability to explain results and budget recommendations.