Digital Marketing Specialist (Paid Media & Growth)

📋 Description

• Hands-on digital marketer to drive growth across paid media, email, social, and ops.
• Build and optimize campaigns across Google Ads, LinkedIn, Meta, and AdRoll.
• Collaborate with agencies to evaluate performance and optimize opportunities.
• Coordinate with Sales/BDR for pipeline-aligned programs (ABM, email, paid media).
• Analyze performance, provide clear recommendations, and drive optimization.
• Remote role with distributed teams and external partners.

🎯 Requirements

• 3–5 years in digital marketing across paid media and social channels.
• Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager; AdRoll a plus.
• Experience managing organic LinkedIn for B2B.
• Strong HubSpot Marketing Hub skills: emails, workflows, landing pages, lists, forms, automation
• GA4 knowledge, dashboards, attribution, performance reporting.
• SEO fundamentals; familiarity with AI search/GEO concepts.

🎁 Benefits

• Fully remote position open to candidates residing in Canada.
• Flexible environment for productivity and work-life balance.
• Opportunity to work on AI-powered customer-service tech and digital automation.
• Meaningful ownership with visibility into growth and pipeline.
• Collaborative team and cross-functional opportunities.
• Exposure to AI-powered marketing tools and evolving growth strategies.