VIP CRM Manager

📋 Description

• Prepare and own a strategic monthly VIP CRM calendar for Casino and Sports customers using
• Control VIP CRM revenue targets and bonus budget alignment with business objectives
• Monitor bonus cost vs. incremental revenue and optimize campaigns for positive ROI
• Develop and optimize VIP lifecycle journeys (Onboarding, Growth, Loyalty, Churn Prevention) with
• Plan, execute, and optimize campaigns for VIP upselling, retention, and reactivation daily
• Collaborate with VIP Account Managers to align automated CRM flows with high-touch outreach for a

🎯 Requirements

• At least 1 year CRM experience in iGaming with VIP segment management
• Strong analytical mindset to translate data into actionable strategies
• Experience managing bonus cost optimization and campaign ROI analysis
• Proficiency in CRM tools, marketing automation, and performance tracking systems
• Deep understanding of player behavior and lifecycle in Casino and Sports products
• Experience with LATAM markets (Spanish-speaking regions) is a strong advantage