Job Description
Director, Growth & Customer Acquisition
Growth & Customer Acquisition | Parallels
Own the growth engine. Drive the future of customer acquisition
We are looking for an experienced Director, Growth & Customer Acquisition to lead the next evolution of customer growth at Parallels.
This role owns the strategy, execution, and business performance of Parallels' net-new growth engine, B2C, including customer acquisition, lead generation, pipeline creation, funnel optimization, conversion performance, and demand creation across both self-serve and sales-assisted customer journeys.
The Director, Growth & Customer Acquisition will be accountable for driving sustainable growth in net-new customers, acquisition revenue, qualified pipeline, conversion performance, and overall growth efficiency across the Parallels portfolio.
This is a strategic, hands-on leadership role for someone who combines strong business acumen, growth expertise, and operational excellence. You are equally comfortable discussing growth strategy with executives, coaching leaders, evaluating acquisition economics, reviewing funnel performance, designing experimentation frameworks, and diving into data to uncover growth opportunities.
You will lead a multi-disciplinary growth organization responsible for Organic Growth (SEO & GEO), In-Product Growth, Outbound marketing (email), Appstore, Affiliate Marketing, and Cart & Conversion Optimization. You will also partner closely with the Paid Media organization to ensure all acquisition channels contribute effectively toward shared growth objectives.
Your team is global and works across multiple time zones, so comfort with remote work and asynchronous collaboration is critical. Understanding SaaS, subscription businesses, ecommerce, growth experimentation, AI-driven discovery, and product-led growth models will be a strong advantage.
Why This Role Matters
Customer acquisition is one of the most important drivers of long-term growth at Parallels.
As customer discovery and buying behavior continue to evolve, growth can no longer be driven by isolated channels operating independently. Winning requires a coordinated acquisition strategy that connects discovery, demand generation, product experience, partnerships, conversion optimization, and experimentation into a unified growth engine.
Customers increasingly discover products through traditional search, AI-powered discovery platforms, partner ecosystems, product experiences, referrals, digital commerce journeys, and sales-assisted buying processes. The companies that succeed will be those that create seamless acquisition experiences across every stage of the customer journey.
This role exists to help Parallels build and scale a modern growth engine that drives net-new customers, generates qualified demand, creates pipeline for Sales, and continuously improves the customer journey from discovery through conversion.
What You Will Do
Own Net-New Customer Growth
- Own net-new customer acquisition performance across the Parallels portfolio.
- Be accountable for acquisition growth, lead generation, pipeline contribution, conversion performance, and contribution to revenue and bookings targets.
- Develop annual and quarterly growth strategies aligned with company objectives.
- Forecast performance, identify risks and opportunities, and communicate progress to executive leadership.
- Allocate resources and investments across acquisition channels to maximize business impact.
- Establish clear growth KPIs and operating rhythms focused on business outcomes rather than channel-specific metrics.
- Drive alignment between growth investments, acquisition performance, and company growth objectives.
Lead the Growth Organization
- Lead managers and specialists responsible for Organic Growth (SEO & GEO), In-Product Growth, Outbound marketing (email), Appstore, Affiliate Marketing, and Cart & Conversion Optimization.
- Build alignment across acquisition functions to maximize overall business performance rather than individual channel success.
- Develop talent, establish accountability, and foster a culture of experimentation and continuous improvement.
- Define organizational priorities, operating models, and future hiring plans as the growth organization evolves.
- Balance strategic leadership with hands-on involvement in key growth initiatives and business decisions.
- Build a high-performing team that combines growth strategy, channel expertise, experimentation, and operational excellence.
Build the Demand & Lead Generation Engine
- Partner closely with Sales, Product Marketing, Revenue Operations, and Analytics teams to build and scale a predictable lead generation engine.
- Drive the acquisition of qualified leads and pipeline opportunities across SMB, mid-market, enterprise, channel, and strategic partner segments.
- Develop acquisition programs that support both self-serve growth and sales-assisted customer acquisition.
- Improve lead quality, lead-to-opportunity conversion, and pipeline contribution across acquisition channels.
- Align acquisition investments with pipeline generation objectives and revenue goals.
- Establish measurement frameworks that connect acquisition activity to pipeline creation and revenue outcomes.
- Continuously improve the efficiency and effectiveness of demand generation programs.
Drive Acquisition Strategy Across Key Growth Channels
- Develop and execute growth strategies across organic discovery, AI-driven discovery, affiliate partnerships, in-product acquisition, ecommerce optimization, and funnel growth.
- Ensure acquisition channels operate as an integrated growth system rather than independent programs.
- Identify opportunities to scale customer acquisition through both existing and emerging channels.
- Balance short-term growth opportunities with long-term investments in sustainable acquisition programs.
- Evaluate and prioritize initiatives based on business impact, customer value, and growth potential.
- Partner with channel leaders to improve acquisition performance and operational efficiency.
Own the End-to-End Growth Funnel
- Own the optimization of the customer journey from discovery through lead generation, trial, evaluation, purchase, activation, and conversion.
- Identify friction points and growth opportunities across self-serve and sales-assisted acquisition paths.
- Drive continuous improvements in website experiences, ecommerce flows, onboarding journeys, lead capture mechanisms, checkout experiences, and conversion pathways.
- Ensure acquisition channels, product experiences, and sales motions work together as a seamless growth system.
- Lead cross-functional initiatives that improve customer progression throughout the funnel.
- Establish customer journey analytics that provide visibility into funnel performance and conversion bottlenecks.
- Improve conversion performance through customer insights, experimentation, behavioral analysis, and journey optimization.
Drive In-Product Growth
- Partner closely with Product and Engineering teams to identify opportunities for customer acquisition through product experiences.
- Improve acquisition and activation journeys through onboarding, referrals, upgrade paths, cross-sell opportunities, and growth loops.
- Leverage customer behavior data and product insights to inform growth investments and prioritization.
- Ensure product experiences contribute effectively to customer acquisition and conversion objectives.
- Align product-led growth initiatives with broader acquisition and revenue goals.
Lead Affiliate & Partnership Growth
- Expand acquisition opportunities through affiliate, referral, partner, and ecosystem relationships.
- Improve partner performance through optimization, measurement, and relationship management.
- Identify and evaluate new partnership opportunities that contribute to customer acquisition goals.
- Develop scalable frameworks for growing affiliate and partner-driven acquisition.
- Ensure partnership investments generate measurable business impact.
Partner Across the Business
- Work closely with Product, Engineering, Product Marketing, Sales, Revenue Operations, Analytics, Communications, and Ecommerce teams to deliver growth initiatives.
- Partner with the Paid Media organization to align acquisition strategies, measurement frameworks, and investment priorities.
- Ensure all acquisition programs support broader company objectives and customer needs.
- Translate growth opportunities, performance trends, and business implications into clear recommendations for stakeholders and executives.
- Drive organizational alignment around customer acquisition, pipeline creation, and growth performance.
Lead Measurement, Analytics & Growth Operations
- Define reporting frameworks across acquisition channels and customer journeys.
- Build visibility into acquisition performance, funnel conversion, lead generation, pipeline contribution, customer acquisition economics, and growth opportunities.
- Use data to prioritize investments and guide decision-making.
- Improve forecasting, planning, and performance management across the growth organization.
- Establish experimentation frameworks that support rapid learning and scalable growth.
- Ensure teams have the tools, insights, and processes needed to operate effectively at scale.
What You Bring
Required
- 10+ years of experience in growth, customer acquisition, demand generation, digital marketing, ecommerce, product-led growth, or related disciplines.
- B2C Marketing Experience
- Proven track record of driving customer acquisition, pipeline generation, and business growth at scale.
- Experience owning business outcomes and growth targets, not just channel performance metrics.
- Strong understanding of acquisition channels including SEO, GEO, affiliate marketing, email, Appstore, conversion optimization, experimentation, ecommerce, product-led growth, and demand generation.
- Experience building and scaling lead generation programs that contribute meaningfully to pipeline and revenue growth.
- Experience leading multi-functional acquisition programs across several growth channels.
- Experience managing leaders, building teams, and developing high-performing organizations.
- Strong analytical and commercial mindset with the ability to connect channel performance to business outcomes.
- Experience influencing Product, Engineering, Product Marketing, Sales, Revenue Operations, Analytics, and executive stakeholders.
- Excellent communication skills with both technical and non-technical audiences.
- Strong project management and organizational leadership capabilities.
- Ability to operate strategically while remaining hands-on when needed.
Strongly Preferred
- Experience in SaaS, subscription software, ecommerce, or digital products.
- Experience leading growth organizations with responsibility for SEO, conversion optimization, product-led growth, email, appstore, affiliate marketing, demand generation, or related disciplines.
- Familiarity with AI-driven discovery, GEO, LLM-powered search experiences, and emerging acquisition channels.
- Deep understanding of experimentation methodologies, customer acquisition economics, demand generation, and funnel optimization.
- Experience using modern analytics, experimentation, marketing automation, and growth technology platforms.
- Experience building growth operating models and scaling teams.
- Comfort working in a global, remote-first environment with asynchronous collaboration
What Success Looks Like
- Deliver measurable growth in net-new customer acquisition and acquisition-driven revenue.
- Build a scalable lead generation engine that consistently contributes qualified pipeline opportunities.
- Improve lead-to-opportunity and opportunity-to-customer conversion rates.
- Improve acquisition conversion performance across key customer journeys.
- Establish a scalable experimentation and growth operating model.
- Strengthen collaboration across Organic Growth, In-Product Growth, Affiliate Marketing, Cart Optimization, Product, Sales, and Paid Media teams.
- Improve acquisition forecasting, reporting, and business visibility.
- Build a high-performing growth organization aligned around shared business outcomes.
- Expand acquisition contribution from organic, product-led, affiliate, partner, and emerging growth channels.
- Optimize the end-to-end customer journey across self-serve and sales-assisted motions.
- Create a durable foundation for long-term customer acquisition growth across the Parallels portfolio.
- Position Parallels to win as customer discovery, acquisition, digital commerce, and AI-driven experiences continue to evolve.
About Parallels
Parallels is a global leader in cross-platform solutions, enabling businesses and individuals to access and use the applications, files, and workflows they need on any device or operating system.
Parallels helps customers get the best out of the technology they choose - whether that is Windows, Linux, macOS, ChromeOS, iOS, Android, or the cloud. Our products serve individuals, developers, power users, small and mid-size businesses, enterprises, public sector organizations, and educators who need simple, reliable, and cost-effective ways to work across platforms.
Parallels is best known for making complex technology feel simple. We solve deep engineering and user-experience challenges so customers can run the applications they need, where and how they need them - from Windows on Mac to managed enterprise environments and flexible hybrid work setups.
We have millions of users globally and decades of innovation behind us. Today, Parallels is focused on helping customers stay productive in a world where work happens across devices, operating systems, clouds, and increasingly AI-powered workflows.
We offer a fully remote workspace and flexible hours because we believe great work can happen anywhere. Our team is global, collaborative, and built around motivated people who care about solving meaningful customer problems.
Equal Opportunity Statement
Parallels is committed to building an inclusive, barrier-free recruitment and selection process and work environment. We offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.
If you are contacted for a job opportunity, please advise us of any accommodations required during the recruitment process. Appropriate accommodations will be provided upon request as required by applicable law and company policy. Any information received relating to accommodations will be treated as confidential
Originally posted on Himalayas
