Customer Lifecycle Associate

📋 Description

• Own end-to-end customer lifecycle from activation to reactivation.
• Write copy, configure layouts, deploy triggers across channels.
• Manage partnerships and growth loops; referrals and URU program.
• Own promotion/discount framework; model ROI and audit funnel.
• Run RFM analysis and design campaign landing pages.
• Translate data into executive-ready insights.

🎯 Requirements

• 2-3 years in growth, lifecycle or CRM marketing.
• Hands-on with RFM modeling and retention funnels.
• Proficient in CRM and marketing automation for push, SMS and EDM.
• CMS experience – landing pages, automation, tracking.
• Ability to read, query and interpret data independently.
• Own PDS/incentive budgets with ROI accountability.