Job Description
📋 Description Own and publish industry messaging for Insurance across the ServiceNow platform. Lead go-to-market strategy for Insurance within a cross-functional Industry POD. Own the Marketing BOM for prioritized industry solutions and related assets. Direct ServiceNow's presence at major events and manage content/engagement strategies. 🎯 Requirements 12+ years of B2B marketing, with 5+ years in Insurance at an enterprise software/tech company. Deep industry knowledge: buyer personas, executive priorities, AI adoption, competition, and Proven track record building message houses and narratives that generate pipeline and accelerate Strong executive presence and written communication for customers, analysts, and leadership. Outcome-oriented with tracked awareness, pipeline contribution, and BOM coverage. Experience creating messaging where none exists; travel up to 20%. 🎁 Benefits Health plans, including flexible spending accounts 401(k) Plan with company match ESPP Matching donations Flexible time away plan and family leave programs
