Director, Relevance Strategy

📋 Description

• Own day-to-day strategic direction for assigned client accounts.
• Bring cultural intelligence into briefs, recommendations, and creative conversations.
• Lead workshops turning cultural observations into tactical directions.
• Guide junior teammates toward culturally grounded insights.
• Contribute to new business pitches with cultural landscape assessments.
• Develop and manage a team of strategists to move quickly and think in culture.

🎯 Requirements

• 7-9 years in brand, social, or cultural strategy.
• Fluent in creator ecosystem and relevant cultural verticals.
• Ability to bridge culture and brand strategy with data-driven arguments.
• Comfort with social listening tools, platform analytics, and audience intelligence.
• Strong writing and presentation skills for compelling narratives.
• Proven client relationship experience and proactive strategic thinking.

🎁 Benefits

• Hybrid work arrangement with in-office requirements as needed.
• Opportunity to lead strategic work across multiple brands.