CRM Manager

📋 Description

• Develop CRM strategies for New Jersey using email, SMS, push, onsite
• Manage lifecycle from first contact to retention and churn reduction
• Oversee multi-segment campaigns with personalization and testing
• Collaborate with Product, Design, Content, Data teams
• Track CRM metrics and derive actionable insights
• Lead cross-functional stakeholder coordination

🎯 Requirements

• 3+ years CRM experience in iGaming or regulated digital sectors
• Direct New Jersey/U.S. market knowledge
• Hands-on with Braze, Optimove, Salesforce or equivalents
• Strong data skills: segmentation, testing, optimization
• Excellent communication and stakeholder management
• Organized self-starter; thrives in fast pace

🎁 Benefits

• Competitive salary with bonuses
• Medical, dental, and vision coverage
• Generous leave policies
• Opportunity to lead CRM in a prominent market with international team