Director, Content Marketing
EmburseJob Description
📋 Description Own content strategy and editorial calendar across blogs, case studies, whitepapers, analyst Map content to campaigns, targeting 80–90% content to active GTM efforts, not isolated pieces. Lead cross-functional collaboration with Social/Demand Gen, PR/AR, Product Marketing, and Demand Manage Content Writer and agency/contractor relationships; oversee AI-assisted drafting with human Oversee AI-assisted drafting workflows, ensuring human editorial judgment remains in the loop. Develop and maintain a content measurement framework linking content to pipeline and MQA influence. 🎯 Requirements Bachelor’s degree required; Master’s preferred in Marketing/Communications or related field. 7–10 years in B2B content marketing/strategy, SaaS/fintech/financial services; 3+ years leading Experience scaling a content function; AEO/GEO content strategy for LLM-driven discovery. Experience managing external agencies or freelancers with contract oversight and quality governance. Strategic content leadership, SEO/AEO/GEO fluency, cross-functional collaboration, and leadership