CRM Specialist

📋 Description Develop and optimize CRM strategies and lifecycle communications. Create, implement, and improve automated journeys across channels. Plan campaigns: onboarding, loyalty, re-engagement, win-back, seasonal. Monitor behaviour, analyse performance, translate insights to actions. Support CRM communications for membership and loyalty initiatives. Collaborate with Marketing, E-commerce, CX, Tech, Data, and Creative teams. 🎯 Requirements CRM, lifecycle marketing and segmentation in ecommerce/digital env. Hands-on with customer journeys, campaigns, and audience segmentation. Experience with Emarsys, Adobe Campaign, CDPs or similar. Strong analytical skills translating data into actions. Understanding of CRM best practices using insights, segmentation, automation. Strategic thinking with ability to operate day-to-day in systems. 🎁 Benefits Office-based with one remote day per week. Staff discount on H&M Group brands. HIP incentive program participation. Sweden-based colleagues: 30 days holiday, pension and life insurance, wellness benefit, Benify