Senior Creative Strategist – Social & Performance – for dm-drogerie markt

📋 Description Develop social-media strategies and cross-channel campaigns for dm-drogerie markt. Translate brand, audience, and business goals into social actions. Develop platform-specific strategies for Instagram, TikTok, Pinterest, and LinkedIn. Analyze performance data and KPIs to derive optimization opportunities. Monitor algorithms, features and trends to assess relevance for dm's social. Develop data-driven content, community management, creator partnerships and paid social. 🎯 Requirements 5+ years in Social Media Strategy, Digital Strategy or Communications Strategy, ideally in an Understand social as a data-driven ecosystem with its rules, algorithms and platform logics. Can translate KPIs, insights and audience analyses into strategic recommendations and creative Develop independent channel- and audience-specific social strategies combining organic, creator and Know key metrics along the customer journey and which content supports goals. Strong sense for content, trends and formats; translate strategic thinking into concrete ideas. 🎁 Benefits Flexible working hours Work from home or office as you prefer Urban Sports Club subsidy Corporate Benefits discounts Open and friendly people across teams