Job Description
📋 Description Define and execute bimarca branding in Mexico Manage brand budget (~USD 12-13M) with high-impact investments Design local strategies and defend decisions with regional teams Negotiate strategic alliances, sponsorships, and placements Lead agencies and vendors for creative excellence and media efficiency 🎯 Requirements Senior branding and strategic marketing experience Strong media planning and programmatic knowledge Experience managing agency relationships and complex contracts Digital mindset: growth hacking, performance marketing, CRM, analytics Proven track record building impactful partnerships/sponsorships Based in Mexico 🎁 Benefits Autonomy to make local decisions Access to global Prosus resources and ecosystem Opportunities to travel and work across regions Competitive compensation aligned to market
