Head of B2B Marketing

📋 Description Lead Kensington's B2B marketing pillar end to end Develop agent-focused programs for lead generation and segmentation Build CRM and analytics infrastructure to scale growth Collaborate with VP Marketing, Agent Sales, and exec team Refine agent marketing approach using the Agent Portal Partner with Sales to drive measurable business results 🎯 Requirements 10+ years in B2B, trade, or channel marketing leadership 7+ years in leadership roles Experience leading multi-channel agent marketing and demand generation Proven track record turning fragmented operations into scalable systems Experience collaborating cross-functionally with sales, strategy, and CRM/analytics teams Excellence in KPI-driven leadership and budget accountability 🎁 Benefits Competitive compensation with pay-for-performance rewards Opportunity to participate in incentive programs Hybrid work options noted (#LI-Hybrid) and Ontario accessibility commitments