Job Description
📋 Description Develop and execute lifecycle marketing strategies across channels to maximize acquisition Design, implement, and optimize automated lifecycle programs (welcome journeys, lead conversion Identify new engagement opportunities throughout the customer lifecycle to improve conversion Drive personalization using zero-party data, AI-powered segmentation, predictive modeling, and Collaborate with digital experience, merchandising, paid media, brand marketing, product, and Monitor campaign performance, deliverability, data quality, governance, and compliance metrics. 🎯 Requirements 6+ years in Lifecycle Marketing, CRM, Growth Marketing, or related field in fast-paced B2C Proven track record building lifecycle roadmaps driving acquisition, engagement, and revenue growth. Strong experience with Klaviyo, Bloomreach, Iterable, or similar platforms. Experience with AI/ML solutions, including predictive models and recommendations. Advanced analytics, A/B testing, campaign optimization; SQL is a plus. Knowledge of email/SMS marketing regulations (GDPR, CCPA, TCPA) and best practices. 🎁 Benefits Competitive salary of $115,000 – $125,000 depending on experience. Fully remote position within the United States. Medical, dental, vision insurance. Paid vacation, PTO, sick leave, and holidays. Disability coverage and life insurance. 401(k) retirement plan with matching.
