Job Description
📋 Description Own and evolve vertical positioning strategies, value props, messaging frameworks, and market Develop go-to-market toolkits: positioning docs, ICPs, target guidance, sales enablement assets. Translate market dynamics into differentiated messaging strategies. Identify and validate proof points and customer evidence for core segments. Conduct voice-of-customer research, win/loss, and market intelligence to uncover opportunities. Partner with CI to create battlecards and sales resources. 🎯 Requirements 4+ years in product marketing or strategic go-to-market in a B2B SaaS company. Proven in positioning, messaging, and enablement materials that drive outcomes. Strong research: customer interviews, competitive and market analysis. Ability to turn complex data into clear stories for execs and sales teams. Understanding of buyer behavior, segmentation, and GTM strategy. Experience enabling sales/marketing teams with practical resources. 🎁 Benefits Competitive base salary with variable compensation opportunities. Fully remote work environment with a location of choice. Monthly remote stipend for setup. Medical, dental, vision, life insurance. 401(k) with company match. Flexible vacation and family planning resources.
