Email & SMS Marketing Manager/Specialist

📋 Description Own end-to-end email and SMS marketing programs. Build, optimize, and scale lifecycle campaigns from welcome to post-purchase and win-back. Plan and execute promotional calendars with cross-functional teams. Segment using behavioral/transactional data to target audiences. Run structured A/B tests on subject lines, send times, offers, and copy. Monitor deliverability health and troubleshoot issues proactively. 🎯 Requirements 2–5+ years of hands-on email/SMS marketing in a DTC/e-commerce environment. Proven expertise with Customer.io; comfortable with event-based triggers, templating, and campaigns. Experience with data pipelines/APIs feeding messaging platforms (e.g., Segment). Strong segmentation, personalization, and lifecycle marketing principles. Knowledge of email deliverability fundamentals (auth, warm-up, hygiene). SMS compliance knowledge (TCPA, opt-in/out flows).