Senior Growth Marketing Manager

📋 Description Own the mid-to-bottom funnel: convert visitors into pipeline through CRO and tested journeys Lead landing page optimization by segment/vertical; refresh copy and improve customer journey Design self-serve and AE-led site journeys; handoff to product and sales Route visitors between self-serve and AE-led motions to capture high-value opportunities Own lower-funnel demand capture; set MQL/SAO criteria and SLAs Collaborate with RevOps on reporting; turn attribution into a prioritized testing plan 🎯 Requirements 5+ years in CRO/web optimization at a high-growth company Proficient with Webflow or similar site platforms and A/B testing tools Strong analytics/heatmapping skills; able to run tests without heavy engineering Experience designing customer journeys across segments and motions Analytical mindset; able to size tests and interpret results honestly Ability to partner with product, sales, and ops without breaking other priorities 🎁 Benefits Hybrid work model; Toronto-based with in-office days Competitive compensation, equity options, and benefits Supportive, fast-growing team culture with autonomy