Lifecycle Marketing Senior Specialist

📋 Description Lead lifecycle marketing programs to drive adoption, retention, and expansion for Braze customers. Collaborate with cross-functional teams to deploy multi-channel campaigns and AI-enhanced workflows. Translate strategy into executable programs with defined goals, audiences, and metrics. Manage calendars, ensure on-brief launches and timeline discipline. Experiment with BrazeAI tools and Agent Console to boost personalization at scale. Maintain alignment with GTM motions and CS/PMM teams for coordinated campaigns. 🎯 Requirements 6+ years in lifecycle, CRM, or customer marketing, preferably in B2B SaaS. Hands-on Braze platform experience building campaigns and Canvases with Liquid logic. End-to-end program ownership from strategy through measurement and iteration. Strong POV on AI to improve personalization, segmentation, content generation, and velocity. Analytical skills linking engagement metrics to business impact. Experience collaborating with CS, PMM, Growth, and campaign teams; strong communication. 🎁 Benefits Competitive compensation with potential equity Retirement and Employee Stock Purchase Plans Flexible paid time off Comprehensive medical, dental, vision, life, and disability coverage Family benefits, parental leave, and learning stipend In-office experiences and community-building activities