Lifecycle Marketing Analyst, Prospect

📋 Description Build, QA, and deploy prospect email nurture campaigns and sequences across industries and product Run A/B tests on subject lines, CTAs, and content to improve metrics and MQL conversion. Maintain audience segmentation, Canvas logic, and suppression rules for nurture flows in Braze. Partner with Marketing Operations on campaign tracking and lead scoring model in Salesforce. Produce monthly prospect email metrics reports and explore AI-powered tools to boost 🎯 Requirements 2-4 years of experience in email marketing, CRM marketing, or lifecycle marketing. Hands-on experience building and managing email campaigns in a marketing automation platform – A data-driven approach to email optimization with performance data, hypotheses, and testing. Solid understanding of segmentation, list management, lead scoring, and email deliverability Strong QA mindset and attention to detail before any send. Experience with Salesforce or similar CRM for list management and funnel reporting. 🎁 Benefits Benefits vary by location; details available on our benefits page per country. Hybrid work model with in-office experiences designed to foster community and innovation. Competitive compensation, equity, retirement plans, and extensive health coverage. Learning stipend and professional development opportunities. Volunteer and community programs, employee resource groups, and a collaborative culture.