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Job Description
📋 Description Develop and execute email and push programs for Pinterest’s business audiences that drive Partner with Email Marketing Manager and Mid-Market Marketing Director to develop email strategies Run a structured testing and optimization program. Conduct tests across audience signals, funnel Provide operational support for email marketing tools, including maintenance of Salesforce Account Use AI to improve existing email processes and develop new ones as needed. Help create new Maintain a high bar for quality, compliance and customer experience across all sends, including 🎯 Requirements At least 3 years of experience in email, CRM or lifecycle marketing, ideally in a B2B environment. Proficiency with a marketing automation platform (Salesforce Account Engagement preferred). Should Strong campaign execution skills, including campaign set up, QA, scheduling, stakeholder Experience with audience segmentation, targeting and personalization based on lifecycle stage Experimentation and analytics, including A/B testing methodology, performance reporting, insight Has previously partnered closely with creative teams on design and copywriting for emails. Strong 🎁 Benefits This role is eligible for base salary and equity. Final salary is based on location, experience and PinFlex: flexible working model information available on the PinFlex page. US-based applicants only per internal postings.
