Performance Marketing Manager (Meta & App Campaigns)

📋 Description Own paid acquisition campaigns focusing on Meta app install campaigns. Manage setup, execution, and optimization across channels (Google App Campaigns, Apple Search Ads Monitor performance, identify growth opportunities, and improve CAC/ROAS. Manage tracking integrations for attribution and analytics. Implement conversion tracking and measurement frameworks across platforms. Collaborate with creative and marketing teams to test and refine concepts. 🎯 Requirements Hands-on digital marketer with paid acquisition experience, scalable results. Proven experience scaling Meta app install campaigns. Strong grasp of performance marketing principles: audience strategy, creative testing Experience analyzing data to improve CPI, ROAS, efficiency. Familiarity with AppsFlyer and Google Analytics 4. Experience implementing tracking, events, and marketing measurement frameworks. 🎁 Benefits Opportunity to own high-impact performance marketing initiatives. Hands-on role with autonomy and responsibility. Exposure to multiple advertising platforms and advanced mobile strategies. Collaborative environment with creative, analytics, and leadership teams. Opportunity to develop expertise in paid acquisition, attribution, and growth optimization. Training and support for additional platforms as needed.