Job Description
📋 Description Own full customer lifecycle strategy across acquisition, activation, retention, and reactivation. Define and execute lifecycle programs: onboarding, education, cart abandonment, conversion. Lead journeys across email, SMS, push, and evolving channels. Drive retention to improve customer lifetime value and reduce churn. Create winback programs using segmentation and data analysis. Lead cross-sell initiatives across product portfolio. 🎯 Requirements 8+ years in lifecycle, CRM, retention, or growth in DTC/subscription Proven in building lifecycle programs from scratch and scaling Strong funnel, segmentation, cohort analysis, and LTV optimization Data-driven decision making with experimentation Experience with email, SMS, push, and engagement platforms Deep familiarity with Iterable, Braze, Klaviyo or similar 🎁 Benefits Competitive salary $200,000–$230,000 USD Equity opportunities Fully remote with remote-first culture Medical, dental, vision insurance HSA with employer contributions Virtual health, wellness benefits
