Director, Impact Brand Marketing

📋 Description Own how Glia looks, sounds, and shows up across customer, prospect, analyst, and candidate Lead four functions as one creative engine: Design, Content, Web, and Customer Advocacy. Set strategy, operating rhythm, and accountability for a differentiated brand in banking AI. Hands-on player-coach role: shape campaigns, test narratives, and refine headlines. Build an operating rhythm across teams with shared planning and prioritization. Champion generative AI in the creative workflow to boost output without diluting brand. 🎯 Requirements 10+ years in brand, creative, or content marketing, including 5+ years managing teams. Track record leading multi-disciplinary creative orgs in B2B SaaS or enterprise tech. Proven ability to build/evolve a brand through category creation or repositioning. Strong editorial judgment and high creative bar; able to give precise feedback. Experience managing agencies, budgets, and in-house/out-of-house tradeoffs. Data fluency: comfortable with web analytics, engagement data, and pipeline influence.