Assistant Manager - Performance Marketing & Paid Media

📋 Description Own day-to-day app campaign optimization across digital channels Drive UA, retargeting, and reactivation to hit scale targets Build AI-driven solutions to improve workflows Analyze performance data with AppsFlyer attribution Partner with creative teams to test assets Improve in-app CVR and onboarding flows 🎯 Requirements Bachelor's degree with 3+ years in app performance marketing and UA Expertise in Google Ads, Meta, TikTok, ASA Deep knowledge of AEO, VO, and in-app funnel conversion Proficient with AppsFlyer attribution modeling (SKAN, Privacy Sandbox) Experience building AI tools and automations for workflows Nice-to-have: AI automation scripts, LTV models, or automated pipelines 🎁 Benefits Life and medical insurance options GrabFlex benefits package options Parental and birthday leave, LASA volunteering leave Grabber Assistance Programme for well-being FlexWork and differentiated hours