Performance Marketing Manager (Meta & App Campaigns)

📋 Description The Performance Marketing Manager will own and optimize paid acquisition initiatives across mobile Manage the setup, execution, and optimization of Meta app install campaigns, including audience Support performance management across additional channels such as Google App Campaigns, Apple Monitor campaign performance, identify growth opportunities, and implement optimization strategies Manage tracking integrations across attribution and analytics platforms to ensure accurate Implement and maintain conversion tracking, event configuration, and campaign measurement 🎯 Requirements Proven experience managing and scaling paid acquisition campaigns, especially Meta app install Strong understanding of performance marketing principles, including audience strategy, creative Experience analyzing campaign data and using insights to improve CPI, ROAS, and overall marketing Familiarity with mobile attribution and analytics platforms such as AppsFlyer and Google Analytics Experience implementing and managing conversion tracking, events, and marketing measurement Knowledge of Google App Campaigns, Apple Search Ads, and Google Play Console Ads is preferred. 🎁 Benefits Opportunity to own high-impact performance marketing initiatives and directly influence growth. Hands-on role with significant responsibility and autonomy. Exposure to multiple advertising platforms and advanced mobile marketing strategies. Collaborative environment working with creative, analytics, and leadership teams. Opportunity to develop expertise in paid acquisition, attribution, and growth optimization. Training and support available for additional advertising platforms when needed.