Senior Manager Marketing Operations & Demand Enablement

📋 Description Own and scale the marketing operations ecosystem (HubSpot, workflows, lifecycle stages, lead Manage CRM migration and ongoing marketing infrastructure improvements. Ensure accurate lead capture, attribution, routing, and data governance across channels. Develop and maintain UTM strategies, tracking standards, campaigns, and reporting. Build and optimize campaign infrastructure (forms, lists, nurture programs, lifecycle journeys). Support demand generation (content syndication, outbound programs, AI-driven prospecting). 🎯 Requirements 6–10+ years in marketing operations, lifecycle marketing, CRM in B2B. 3–5+ years HubSpot experience (workflows, automation, scoring, reporting, integrations). Proven demand generation experience (content syndication, outbound, lifecycle marketing). Strong understanding of attribution, UTM tracking, funnel analytics, pipeline reporting. Experience with CRM migrations and marketing tech optimization preferred. 🎁 Benefits Fully remote work with flexibility to work from home. Opportunity to lead marketing tech infrastructure in a growing org. Impactful demand generation work driving revenue growth. Collaborative cross-functional environment (marketing, sales, customer success). Access to advanced automation and AI-powered tools. Professional growth through ownership of strategic initiatives.