Product Marketing Manager, Growth

📋 Description Own messaging and positioning strategy for the self-serve journey from signup through activation Partner with the Growth PM to translate the roadmap into strong, on-brand messaging. Collaborate with Lifecycle on content for email, in-app surfaces, and push notifications. Develop point-of-view documents and messaging guidance for self-serve segments. Write/refine copy for onboarding, activation nudges, upgrade prompts, and in-app messaging. Review messaging from experiments and campaigns to explain the why behind results. 🎯 Requirements 6+ years in product marketing, lifecycle marketing, or content/messaging roles. Experience at a high tech company. Direct experience writing messaging/positioning for a PLG/self-serve product across signup to Track record of customer-facing content with measurable outcomes. Experience partnering with product/growth/lifecycle teams without owning the roadmap. Preferred: experience with Braze, Iterable, or Customer.io; growth metrics and experimentation