VP, Marketing

📋 Description Own marketing strategy end to end: demand generation, pipeline, brand, product marketing, and Build the demand engine — a repeatable, measurable motion that accelerates pipeline. Recruit, hire, and develop an all-star marketing team and lead by example. Partner with Sales and Product to sharpen positioning for a technical buyer and drive growth. Establish metrics and operating rhythms to scale marketing. Tell Campfire's story to define a new ERP category. 🎯 Requirements Track record building and scaling demand at a high-growth B2B SaaS company (demand gen, ABM, or Experience driving pipeline and revenue in mid-market and lower-enterprise motions. Proven ability to build a team from the ground up. Comfort operating in ambiguity and moving fast; strategic and hands-on. Metrics-driven with creative instinct for brand and storytelling. Nice-to-have: experience marketing a system-of-record, finance, or back-office platform.