Senior Director, Product Marketing

📋 Description Lead enterprise Product Marketing strategy, evolving from product-level to theme-based GTM programs Own the Product Marketing operating model, including GTM launch frameworks, cadences, governance Drive cross-functional GTM leadership with Product, Sales, Customer Success, Channel, Demand Gen Develop and coach a high-performing Product Marketing organization with strategic standards and Champion AI-enabled and modern marketing practices using automation and scalable processes to boost Represent Product Marketing as a strategic business leader, guiding executive planning and market 🎯 Requirements 10–12+ years in product marketing with at least 7 years in leadership roles. Proven success leading managers/marketers in B2B SaaS or tech. Experience elevating PMM from product messaging to solution/theme-based GTM strategies. Track record building scalable frameworks and enterprise GTM strategies. Experience with cross-functional executive alignment and strategic business planning. Partnered with Sales leadership to build product-led sales plays and repeatable revenue motions. 🎁 Benefits Work in a product-first SaaS B2B environment focused on large enterprise customers. Deliver meaningful, high-impact work influencing product direction and customer success. Equity eligibility for all Appfire team members. CSR: Three fully paid volunteering days yearly. Private Healthcare, sport allowance, and local benefits. Remote role that can be based in the US, Canada, UK, Poland or Spain.