Job Description
📋 Description Generate enrollments for B2B and B2C segments via profitable channel investments Build and execute comprehensive B2C and B2B marketing plan (paid, organic, social) Develop go-to-market plans for product releases Manage budgets, campaign performance, ROI, and channel metrics Lead end-to-end quarterly media planning, budgeting, and lead & pipeline forecasts Collaborate with marketing ops, creative, brand, Content, and agencies 🎯 Requirements 4+ years of demand generation and customer acquisition Power-user of Google Ads, Bing, Facebook Ads Manager Proficient with Google Analytics, Data Studio, and Optimize Experience with SendGrid, Marketo, GetResponse Strong analytical skills; data-driven decisions Experience in B2C marketing with focus on leads and conversions 🎁 Benefits Comprehensive benefits including health insurance 401(k) with employer match; paid time off Paid vacation, volunteer leave, life insurance Casual dress code; relaxation rooms and company events
