Senior Data Analyst - Marketing

📋 Description Own end-to-end marketing measurement across experimentation, MMM, and attribution for paid and PLG Establish and evolve the attribution framework to inform decisions Translate measurement outputs into clear recommendations on where to invest to hit pipeline Serve as the subject matter expert for marketing measurement, teaching stakeholders about causality Design and run always-on incrementality tests (user-level and geo-level) to quantify channel impact Partner with channel owners to build and prioritize an experimentation roadmap and embedding it 🎯 Requirements 6+ years in marketing analytics, data science, or related role with a focus on performance Deep understanding of marketing attribution, incrementality testing, and media mix modeling Advanced SQL and proficiency in Python or R for analysis and modeling Hands-on experience designing, running, and interpreting experiments across digital channels Experience with MMM or advanced attribution models in a consumption/BaaS environment Strong business acumen with fluency in growth metrics (CAC, LTV, payback, conversion rates) 🎁 Benefits Fully Remote (global hiring, WeWork/co-working allowance) ESOP (equity ownership) Tech Allowance (setup your ideal work environment) Health Benefits (100% employee, 80% dependents) Annual Off-Sites (once a year in a new city) Flexible Work (asynchronous, manage your own time)