Director of Mobile Games User Acquisition

📋 Description Lead paid growth initiatives for mobile games and manage acquisition investments. Own UA strategy and performance roadmap for flagship title and portfolio. Define channel strategies across Meta Ads, Google UAC, and other platforms. Build and mentor a high-performing UA team; collaborate with product, creative, and data teams. Develop reporting frameworks linking spend to player value, LTV, retention, and profitability. Influence measurement infrastructure and attribution strategies across the portfolio. 🎯 Requirements 5+ years in mobile UA with 2+ years in leadership/director roles. Proven track record scaling mobile games in Tier 1/2 markets with strong ROAS. Deep expertise in Meta Ads and Google UAC; knowledge of campaign structures and testing. Strong understanding of LTV modeling, cohort analysis, and data-driven decisions. Experience mentoring UA specialists and providing strategic direction. Hands-on with mobile measurement platforms (e.g., Adjust, AppsFlyer). 🎁 Benefits Fully remote work environment with flexibility to work from anywhere. Opportunity to lead growth strategy for high-impact mobile gaming products. Ownership of significant acquisition budgets and strategic growth initiatives. Chance to build and develop a high-performing UA team. Collaborative environment with product, data, and creative specialists. Influence company-wide acquisition strategies and operational processes.