Director of Mobile Games User Acquisition

📋 Description Own the user acquisition strategy and performance marketing roadmap for flagship mobile game and Manage UA budget and P&L, scaling acquisition with strong ROAS across Tier 1/2 markets. Define channel strategies across Meta Ads, Google UAC, and other platforms. Lead expansion plans to identify new growth opportunities and improve market penetration. Mentor and develop a team of UA specialists; set priorities and foster continuous improvement. Partner with creative teams to test and optimize performance-driven assets. 🎯 Requirements 5+ years of mobile user acquisition, including 2+ years in leadership/director role. Proven track record scaling mobile games profitably in Tier 1/2 markets with strong ROAS. Deep expertise in Meta Ads and Google UAC, including campaign structures and testing. Strong understanding of LTV modeling, cohort analysis, attribution, and data-driven decisions. Experience mentoring UA specialists and providing strategic direction. Hands-on with mobile measurement platforms like Adjust, AppsFlyer, or similar. 🎁 Benefits Fully remote work environment with flexibility to work from anywhere. Opportunity to lead growth strategy for high-impact mobile gaming products. Ownership of significant acquisition budgets and strategic growth initiatives. Opportunity to build and develop a high-performing UA team. Collaborative environment with creative, product, and data experts. Ability to influence company-wide acquisition strategies and processes.