Director of Mobile Games User Acquisition

📋 Description Own the user acquisition strategy and performance marketing roadmap for the flagship mobile game Manage the UA budget and P&L responsibilities, scaling acquisition volume while maintaining Define and execute channel strategies across Meta Ads, Google UAC, and additional platforms. Establish expansion plans to identify new growth opportunities and improve market penetration. Lead, mentor, and develop a team of UA specialists with priorities and performance reviews. Partner with creative teams to develop, test, and optimize performance-driven assets. 🎯 Requirements 5+ years of experience in mobile user acquisition, including at least 2 years in a Proven track record scaling mobile games profitably in Tier 1/2 markets with strong ROAS discipline. Deep expertise in Meta Ads and Google Universal App Campaigns, including structures, bidding Strong understanding of LTV modeling, cohort analysis, attribution, and data-driven decisions. Experience mentoring/developing UA specialists and providing strategic direction. Hands-on experience with mobile measurement platforms such as Adjust, AppsFlyer, or similar. 🎁 Benefits Fully remote work environment with flexibility to work from anywhere. Opportunity to lead growth strategy for high-impact mobile gaming products. Ownership of significant acquisition budgets and strategic growth initiatives. Opportunity to build and develop a high-performing UA team. Collaborative environment with creative, product, and data experts. Ability to influence company-wide acquisition strategies and processes.