Job Description
📋 Description Hybrid role partnering with marketing and product teams to optimize acquisition across channels. Lead ROI methodologies and guardrails to tie marketing spend to business outcomes. Own end-to-end optimization across brand, performance channels, promotions, and referrals. Design and run incrementality experiments, including geo holdouts and media mix modeling. Develop LTV and CAC frameworks to guide spending decisions. Collaborate with marketing and product teams on measurement and experimentation. 🎯 Requirements At least 8 years of industry experience focused on growth marketing and measurement strategy. Proven track record partnering with marketing leadership. Proficiency in SQL and Python or R for data manipulation and modeling. Hands-on experience with incrementality experiments (geo holdout, switchback, ITT) in consumer Strong causal inference fundamentals to produce actionable results. 🎁 Benefits Discretionary annual bonus program. Equity incentive plan. Generous company benefits program (subject to eligibility).
