Content Lead

📋 Description Own and execute the content roadmap aligned with product strategy and quarterly priorities. Partner with product managers to integrate content across onboarding, coaching, habit programs, and Create high-quality content across formats: in-app articles, educational materials, videos, guides Build an AI-enabled content function with scalable workflows and QA standards. Develop short-form content strategies to boost engagement with diverse audiences. Use analytics, dashboards, KPIs, and A/B testing to measure content performance. 🎯 Requirements 5+ years in content strategy, creation, and production, ideally in consumer digital products. Experience leading a content team or function within a digital product org. Proven ability to connect content roadmaps to activation, engagement, retention, and revenue. Strong analytical mindset; experience with dashboards and performance data to optimize content. Advanced video creation, visual editing, and AI-powered production workflows. Exceptional UX writing and storytelling across formats (educational, visual, video, long-form). 🎁 Benefits Competitive salary package based on experience. Fully remote, hybrid, or in-office options depending on location. Flexible working hours focused on results and impact. Company-provided equipment and premium product subscription. 21 days of annual leave plus local holidays. Opportunity to work on a meaningful product improving users’ health.