Performance Marketing Manager

📋 Description Own paid media strategy across Google Ads, Meta Ads, and additional channels aligned with revenue Manage external paid media agencies; set expectations and ensure accountability. Build a roadmap to transition paid activities from agency-led to in-house ownership. Personally optimize campaigns; improve targeting, bidding, testing, and overall performance. Lead Google Ads activities (Search, Shopping, Performance Max, YouTube, tracking). Lead Meta advertising strategies (prospecting, retargeting, launches, testing). 🎯 Requirements 5–8+ years of experience in paid/performance marketing with ownership of acquisition channels. Deep hands-on experience managing Google Ads and Meta Ads campaigns. Experience managing external marketing agencies with accountability for performance. Strong analytical and financial mindset focused on revenue, profitability, and efficiency. Ability to interpret performance data, identify opportunities, and make informed decisions. Experience developing paid media strategies, testing frameworks, and scalable processes. 🎁 Benefits Flexible working schedule with opportunities for growth. Fully remote work environment with work-from-home flexibility. Opportunity to own a key business growth function and influence company performance. Chance to build a scalable in-house paid media capability. Collaboration with an international team in growing coffee and ecommerce industries. High-impact role with visibility across commercial and marketing functions.