Digital Marketing Manager, Paid Channels

📋 Description Lead strategy and optimization of multi-channel paid campaigns across search, social, display, and Develop, execute paid search campaigns on Google Ads, Bing, and other search channels. Manage paid social, display, and programmatic campaigns to maximize reach and conversions. Build and execute Account-Based Marketing (ABM) strategies to improve targeting and sales alignment. Lead PPC optimization initiatives via A/B and multivariate testing and data-driven improvements. Monitor emerging AI-driven advertising capabilities and integrate analytics to drive results. 🎯 Requirements Bachelor’s degree in Marketing, Advertising, Business, or related field. 4+ years managing SEM and paid digital channels, preferably in a B2B SaaS environment. Proven experience with Google Search, Bing, Display, Social, and Programmatic campaigns. Strong PPC, ABM targeting, and full-funnel paid media knowledge. Experience using AI-powered optimization tools and predictive analytics. Experience using generative AI tools for ad copy, testing, and reporting automation. 🎁 Benefits Fully remote work opportunity within the United States. Company-provided equipment, including laptop and software. Competitive compensation package with comprehensive employee benefits. Medical, dental, and vision insurance options. Employer contributions to Health Savings Accounts (HSA). 401(k) retirement savings plan with employer matching.