Senior Web Marketing Manager

📋 Description Own the strategy and roadmap for a high-impact digital platform. Align website structure, navigation, and content with business goals. Collaborate with brand, content, design, product, engineering, and growth teams. Leverage analytics to identify opportunities and improve website performance. Lead website experimentation, A/B testing, and conversion optimization. Drive organic visibility and SEO across platforms. 🎯 Requirements Proven experience in web strategy, digital strategy, or related disciplines. Experience owning strategy for a significant website or online product. Strong understanding of growth channels, organic traffic, and conversion optimization. Deep knowledge of information architecture and multi-product website structuring. Analytical, with experience using web analytics and performance data. Hands-on CRO and experimentation experience at scale; SEO/AEO knowledge. 🎁 Benefits Remote-first work environment Comprehensive benefits package supporting wellbeing Career development conversations and opportunities for growth Work on healthcare SaaS products with broad impact Collaborative culture focused on innovation and learning Opportunity to leverage AI tools to improve workflows