CRM Manager

📋 Description Plan, execute, and optimize CRM campaigns across customer segments and product areas Manage the complete customer lifecycle focusing on activation, retention, engagement, and Create and maintain customer segments using behavioral, transactional, and engagement data for Develop CRM strategies to improve experience, conversion, retention, and business performance. Design and analyze A/B tests to identify opportunities to improve campaign effectiveness. Monitor CRM activities, review performance, and audit quality and efficiency. 🎯 Requirements 2+ years of hands-on CRM experience, ideally in iGaming across casino/sportsbook environments. Strong understanding of customer lifecycle management, engagement, segmentation, and personalized Experience with CRM automation platforms and scaling campaigns. Knowledge of bonus mechanics, promotions, and their impact on behavior. Strong analytical skills to interpret datasets and translate insights into actions. Ability to work with CRM performance metrics and evaluate campaign effectiveness. 🎁 Benefits Fully remote work environment with flexibility across locations. Full-time employment in an international, fast-growing organization. Comprehensive benefits package including: children allowance, mental health support, wellness Opportunities to work with international teams on large-scale engagement initiatives. Dynamic environment with professional growth and skill development.