Meta PPC Specialist

📋 Description The Meta PPC Specialist will own the strategy, execution, and optimization of paid social campaigns Plan, build, launch, and manage full-funnel Meta advertising campaigns, including targeting Analyze key performance metrics such as CPL, ROAS, CAC, frequency, attribution data, and conversion Design and execute structured A/B testing across creatives, audiences, offers, messaging, and Collaborate with creative teams by providing guidance on ad concepts, hooks, formats, copy angles Optimize campaigns to increase qualified lead volume across service-based and ecommerce businesses. 🎯 Requirements 4+ years of hands-on experience managing Meta Ads campaigns. Previous experience working within a digital marketing agency or performance marketing environment. Proven success managing lead generation campaigns with measurable acquisition results. Strong expertise in Meta Ads Manager, Business Manager, Meta Pixel, and campaign optimization Advanced understanding of audience segmentation, including Lookalike Audiences, Custom Audiences Experience with Advantage+ campaigns and Meta’s AI-powered optimization features. 🎁 Benefits Fully remote work opportunity with flexibility to work from anywhere. Competitive compensation of $4.00 USD/hour. Opportunity to manage high-impact paid media campaigns across multiple industries. Work with a performance-focused team where data, experimentation, and innovation are highly valued. Opportunity to expand expertise in advanced Meta advertising strategies and growth marketing. Professional development opportunities within a fast-moving digital marketing environment.