Job Description
📋 Description The Senior Lifecycle Marketing Specialist will support the development and execution of lifecycle Own campaign execution processes, including audience segmentation, personalization, journey Translate lifecycle strategies into campaign plans and creative briefs based on customer insights Partner with Creative, Analytics, Data Science, and Product teams to develop effective customer Create and analyze A/B tests, develop hypotheses, measure results, and recommend improvements to Leverage AI tools to improve campaign development, quality assurance, operational efficiency, and 🎯 Requirements 3–5+ years of experience in lifecycle marketing, CRM marketing, retention marketing, growth Proven experience building and launching multi-channel campaigns and automated customer journeys. Hands-on experience with Braze or comparable marketing automation platforms. Strong understanding of audience segmentation, personalization strategies, and lifecycle journey Experience supporting acquisition, reacquisition, retention, or win-back programs with measurable Solid experimentation skills, including A/B testing, hypothesis creation, performance analysis, and 🎁 Benefits Competitive salary range of $100,000–$111,500 per year. Potential equity grants and discretionary bonus opportunities. Comprehensive medical, financial, and wellness benefits for employees and families. Flexible remote-first work environment with adaptable working hours. Paid time off programs, including vacation, sick leave, and parental leave. 401(k) matching program.
