Area Sales Manager - Lending

📋 Description Grow Merchant Lending penetration and credit distribution in the assigned geography. Drive visibility and deployment of lending products—Merchant Loans, BNPL, QR-linked credit Lead cross-sell of Gold SIP, Insurance, and other merchant financial tools to boost revenue per Identify, recruit, and manage a field sales team to accelerate lending acquisition and cross-sell Define market size, funnel metrics, and territories for Team Leads to maximise efficiency. Monitor portfolio quality metrics: repayment behaviour, fraud checks, onboarding quality. 🎯 Requirements Experience in sales leadership within lending/merchant finance domains. Ability to manage a large on-ground structure (5–10 Team Leads, 100+ indirect employees). Strong communication skills for plans/targets and cross-functional collaboration. Exposure to cross-sell strategies and portfolio quality controls. Result-oriented with focus on underwriting funnel quality and revenue growth. 🎁 Benefits Not specified