performance Marketing Specialist-International Marketing

📋 Description Plan, execute, and optimize paid app campaigns for international geos. Drive user acquisition, activation, and subscription growth internationally focusing on iOS. Own and optimize metrics: CAC, CPI, ROAS, Retention, LTV. Work with MMPs and backend tracking for attribution and funnel integrity. Run A/B tests on creatives, targeting, bidding, onboarding funnels. Analyze user behavior to derive creative directions for international audiences. 🎯 Requirements 2–3 years in performance marketing / growth marketing, international campaigns. Strong knowledge of global app marketing across search, social, video, networks. Hands-on experience with MMPs: cohorts, dashboards, postbacks, fraud prevention. Solid understanding of iOS attribution, privacy-first measurement, SKAdNetwork. Comfort with backend tracking: event schemas, postback URLs, data pipelines. Strong analytical skills with spreadsheets and dashboards. 🎁 Benefits Ownership of international growth campaigns with direct revenue impact. Deep exposure to large-scale iOS app growth and attribution infrastructure. Fast-paced, experiment-driven environment with cross-functional learning. Collaborative culture across product, content, analytics, and engineering.