Job Description
📋 Description Be the expert on Cresco Brands and cannabis category in MA market. Collaborate with national corporate team, wholesale retailers, and external account managers. Identify opportunities to expand retail presence with key accounts. Coordinate go-to-market activities for new products to drive demand. Plan and execute in-store activations and consumer events for brand visibility. Partner with Brand Field team to optimize discounts, displays, and messaging. 🎯 Requirements 5-7 years of related marketing in retail or cannabis industry. Bachelor’s degree preferred. Strong presentation and interpersonal skills; ability to influence decisions. Ability to coordinate with distributor personnel on orders and merchandising support. Experience with in-store merchandising, POS displays, and event planning. Analytical mindset; track KPIs and measure field activation impact. 🎁 Benefits Medical, dental, and vision insurance; 401(k) with match; FSA/HSA options. LTD/STD, life insurance, and AD&D. Paid holidays and PTO; discretionary bonuses and stock options. Employee discount programs; eligibility varies by role/location.
