Senior Brand Manager, Neurology
AbbVieJob Description
📋 Description The Senior Brand Manager, Neurology will lead strategic direction and execution for Neurology Own brand strategy, market narrative and integrated execution across channels. Lead lifecycle planning, in-line optimization, and expansion opportunities while aligning with Develop multi-channel marketing plans tailored to the neurology specialist community and manage Collaborate with Sales, Medical Affairs, Market Access and external agencies to deliver integrated Define KPIs, monitor performance, and present strategic recommendations to senior leadership. 🎯 Requirements Master's degree in Marketing, Business Administration, Life Sciences, or related field. Minimum 5–7 years of pharmaceutical brand management experience; experience in hospital and open Strong command of segmentation, positioning, forecasting, promotional mix optimization, and brand Ability to translate scientific data into customer-relevant messaging; understanding of market Leadership presence with ability to influence across matrix organizations; digital/omnichannel 🎁 Benefits AbbVie is an equal opportunity employer and provides a comprehensive benefits package; US/PR