Senior Growth & Lifecycle Marketing Lead

📋 Description Lead experiments to develop and scale marketing tools and playbooks. Own end-to-end lifecycle marketing for the contributor workforce. Run experiments across paid channels to build best practices. Design, copy, segmentation, and analysis of email programs. Apply UX/UI sensibility to craft intuitive messaging across touchpoints. Build and own re-engagement strategies for lapsed contributors. Collaborate with marketing and product on positioning and GTM for new features. Work with product, ops, and growth to align initiatives and roadmap. 🎯 Requirements Data and analytical fluency: pull numbers, build models, and share findings. Lifecycle marketing end-to-end: onboarding, engagement, retention, reactivation. Hands-on email marketing with ESPs, segmentation, deliverability, and testing. UX/UI background or strong design sensibility. Exceptional writing: clear, concise, audience-aware copy. Product marketing range: go-to-market and messaging contributions.