Marketing Generalist

📋 Description Own end-to-end demand gen; run multi-channel campaigns to generate pipeline. Own pipeline contribution; hit MQL and pipeline targets; report conversions. Manage paid media; report spend; optimize cost-per-lead and pipeline efficiency. Build lead nurture, scoring, and lifecycle flows. SEO & GEO: own organic and GEO/AI-search visibility; drive citations in AI engines. HubSpot ops: campaigns, workflows, landing pages, forms; maintain attribution. 🎯 Requirements 3-4+ years in B2B SaaS marketing with demand-gen tied to pipeline. Hands-on HubSpot: campaigns, workflows, reporting. Real SEO experience; curiosity with GEO/AI-search visibility. Comfortable as strategist and executor; plan and ship. Strong analytical instincts; metrics linking marketing to revenue. Clear, direct writing and communication. 🎁 Benefits Remote-friendly work environment. Equal opportunity employer. Reasonable accommodations available.